Smithwick Suspending Rattlin' Rogue -- The original suspending minnow is back.

Smithwick Suspending Rattlin' Rogue

The 5 1/2-inch Smithwick Suspending Rattlin' Rogue's wounded-minnow action is equally effective whether the lure is cast or trolled. And it comes in six colors with premium red hooks.

Strike King King Kong -- Available in 6- and 8-inch sizes, the huge King Kong hard-plastic swim bait has a jointed body for lots of wiggle, roll and flash. It's designed to entice trophy bass, stripers, muskies, pike and peacock bass.

Strike King King Kong

This lure is available in nine colors.

Worden's FlatFish -- Worden's FlatFish now comes in 23 new colors.

Worden's FlatFish

They range from hot metallic finishes and bright colors to more subdued color varieties created to match baitfish.

JIGS
Booyah Swim'n Jig -- This 1/2-ounce flat-bottomed arrowhead jig is designed to swim across the top of the nastiest cover fish live in. It has an in-line line tie and an Excalibur TX3 hook designed to balance its unusual shape.

Booyah Swim'n Jig

This feature keeps the jig from catching grass when it's burned across the surface for bass, redfish, stripers or other species.

Creme Lures Silverside -- Creme's original Silverside Minnow had a sleek body that hid the weight inside.

Creme Lures Silverside

Crappie and panfish anglers asked Creme to create a more conventional version with a forward jighead, and Creme obliged with two new Silverside jigs, one that retains the Mylar split-tail body, and another with a feather tail. Both have holographic finishes.

SOFT PLASTIC BAITS
Berkley Power Bait Realistix Series -- Berkley's new pre-rigged Power Bait Realistix lures blend lifelike action, color and size to produce baits that will fool any fish. The Power Bait formulation expands the strike zone with scent and makes sure that once the fish bites it won't let go. Styles include the Minnow, Kicker Frog and Freshwater Pogy, plus a line of bass-specific models, such as the Bungee Power Hawg, Sparkle Power Tube Minnow, Power Minnow Grub, Sparkle Dropshot Power Bass Minnow, Power Craw, Power Jerkshad, Sinking Minnow and Power Lizard.

Creme Lures Spoiler Shad Swimming Bait -- The Spoiler Shad is a bite-sized 1.5-inch-long soft-bodied swim bait with the weight and hook molded into the body. The body's holographic shimmer sends light in every direction to attract fish. The paddle-tail adds action and vibration.

Mann's HardNose Series -- Mann's new line of HardNose lures eliminates a common source of aggravation: soft plastic sliding down the hook shank. These baits have harder plastic in the head so the lure won't slip or ball up while being cast or retrieved. Body styles include the Worm, Lizard, Flippin' Craw, Jerkbait, Swim Toad and Mullet.

Snag Proof Poppin' Frog -- This Poppin' Frog is fatter and heavier for beefier big-fish bites.

Snag Proof Poppin' Frog

It sports premium Owner double hooks and a new silicone skirt, which won't melt in your tackle box. The spitting, popping action draws attention from picky bass. It is available in four colors.

Stanley Ribbit Frog -- This 4-inch soft-plastic frog has uniquely designed "feet" that create realistic kicking action like a live frog. Rigged weedless, it's designed to go across matted grass or lily pads. It can do what topwaters, buzzbaits and Texas-rigged baits can do, all in one simple fish-catching package. This lure is available in nine colors.